Developed Treatment for Chosen Idea

Below is the original treatment written by other members of the group which I have developed to add the camera shots.

HOOK:

Jayden Donnelly is an 8-month year old child who is diagnosed with a rare form of cancer named 'Botryoid Rhabdomyosarcoma' (cancer within his bladder and prostate). His mother, Eleanor Donnelly wants to travel to France with Jayden for his treatment, as it is not available within the UK.

GOAL/INTENDED PURPOSE:
The intended purpose is to raise awareness on the fact that treatment for child cancer within the UK is very limited, using Jayden's story as an example. We would like to inform the audience with facts and statics that will grab their attention and shock them, for example, Within the past two decades, only 1 new method of treatment has been accepted, and we want to increase that number. If we provoke the audience’s emotions through Jayden's cancer story, we will have a bigger impact on the viewer’s ideas/thoughts.

HAS ANY MEDIA WORK ALREADY BEEN PRODUCED?
- Newspaper article 
- Facebook page 
With our documentary, we will create visual awareness, which takes the audience on a visual story of Jayden's life which will be more emotive and attention grabbing. 

LINKS:

Initial newspaper article on Jayden:
http://www.liverpoolecho.co.uk/lifestyle/liverpool-mum-asks-readers-help-6672161

Facebook awareness page:
https://www.facebook.com/pages/Baby-Jaydens-page/495126720601867

Doc example found:
http://m.youtube.com/watch?v=AHQY0kWLb4Y&feature=player_embedded&desktop_uri=%2Fwatch%3Ffeature%3Dplayer_embedded%26v%3DAHQY0kWLb4Y

picture idea: 
http://www.thetruth365.org

THE TEAM:

Carrie Marples, Jessica Hall, Chris Kelly, Lauren Griggs, Laurence McWhinnie, Emily Ledger.

LENGTH/FORMAT:

5 minutes. Linear narrative, chronological but with flashbacks.

AUDIENCE:

Primarily adults (parents) aged 18-50+ as it’s a mature and hard-hitting story. Working class families in particular, as they would relate more to the struggle e.g. financially. Primarily women as it follows mother and son. We envisage the work to be seen on Channel 4 around 8:00pm+ as this channel focuses highly on documentaries such as this one e.g. Dispatches.

Narrative Development:

Beginning: Empathetic, emotional, shocking. This will grab the audience’s attention and instantly bring sympathy.
Shocking facts/statistics on childhood cancer treatment and Jaydens case will help you to understand the case and the journey.

Some facts to focus on are:
* 1:300 children are diagnosed with cancer every 3 minutes
* 60 of those children have Botryoid Rhabdomyosarcoma 
* The survival rate for this cancer is just 2/3
* There is no full treatment for this cancer within the UK
This is a shock factor technique to bring in the audience and will help flow into the middle part of the story which is introducing the characters more in detail. Doing this early on will really define the journey. We will get this across by using narration and highlighting the facts by using on screen text.
Also included in the beginning:
- Interview with Eleanor Donnelly (Jayden's mother) to introduce the main people within the story. This will be done using a one on one personal interview. It will give a personal feeling and make it almost relatable.

Questions include:
* how did you initially feel when you found out you were having a child?
* What symptoms did you recognise that made you think something was wrong with Jayden?
* What was your reaction/first thought when you were told Jayden had cancer?
* What can you tell us about Jayden's cancer?
- (This interview could be shot within Eleanor's home / comfortable environment)
- Eleanor's voice will be a narrative over photos and videos of Jayden as he grows up + possible hospital shots.

Middle: Informative, serious

This section includes a variety of interviews with professionals and those close to Jayden. Again, personal interviews guided by narration and text will smoothly transition and unfold this story. These particular questions will help the viewers understand what the situation is and become more informed rather than asking general questions. These are hard hitting and to the point.
- Interviews with doctors/professionals
- Raise awareness of Jayden's cancer 
* what can you tell us about Jayden’s cancer?
* what is Jayden like as a character? (Positive comments)
* what would be the best form of treatment for Jayden?
* How is he responding to the treatment?
- Share Eleanor’s plans of raising money to take her son to France for appropriate and best treatment. 
(This interview could take place within an office or hospital) which will make the piece look more professional
- shots of Jayden in hospital

This middle section will be the key factor of the awareness we are trying to get across as it really defines the situation. By making it personal and still remaining professional it will really have a strong emotional effect which helps make the awareness more obvious.

Ending: Persuade, create hope and tie up the story.

This will bring the story to a close and bring the viewers together as you will now know more about this story and the highs and lows.

This section includes:
- what the audience could do to help – by giving numbers of charities and other activities you can do at home.
* Donate, share video, raise awareness 
- how it would feel to Eleanor if the treatment was to be available in her own country
- how it would change the treatment system if there were more availability for treatment within the UK

This will leave you as a viewer feeling enticed and eager to help. Again, getting the idea across will be guided by music, narration and text.

Style:

The overall and key points regarding style include:

- Mood/tone: emotive, sadness, - hope and aspiration will progress throughout video as awareness is created and information on treatment is shared. 
- Serious and professional layout as it is a sensitive subject and informative piece 

COLOURS:
White: innocence, child purity, simplistic
Yellow and orange: warmth, hope
MUSIC: 
Soft, gentle, calm, quiet musical instrument, piano - emotional and conveys sad story.

Beginning:

Fade in. Title sequence runs where you see shots of Liverpool monuments by using pans and angled shots to set the location. The sequence will include some tranquil music to guide it along. Fade to black – you will then see the title on a plain background – “Liverpool Stories”.

Fade in again. Narration begins to tell the story by first saying what the story is about e.g. “ We will follow Jayden a young boy who is suffering a rare form of cancer” After this we will get facts about the cancer which will be shown on screen in plain simple easy to read text.  We see shots of the characters we’re following throughout and use emotional music, especially when stating the statistics.

Cut to scene of a hospital entrance where we begin our personal journey. Guided by narration of Jayden’s life.

Fade into the interview room, which is personal and tranquil. Soft colours and soft transitions will make this feel really personal. Smooth pans and over the shoulder shots define the interview.

End of part 1 and fade. Tie up the section.

Middle:

Fade in. We see the hospital again and see Jayden and his mother entering. Sequence of the hospital corridors occurs. Short interviews with professionals begin this scene. These are short but answer key questions you would want to know. Use of a professional environment e.g. hospital adds seriousness. Guided by harsher colours such as whites. Finally we go to outside the hospital where we find out how the family is raising money. By using a sequence to uplifting music and soft gentle colours – a happier time in a bad situation. Fade out and tie up section.

Ending:

Fade back in – soft music plays. A sequence of how the story has progressed guided by narration. Narration tells us how we at home can get involved – done by text on screen with key sites and organisations. Fade back in to personal Eleanor interview where we see what a difference this would make back home. Emotional music and pauses to give a reaction. Pictures of Jayden now and the entire journey. Ends on a positive note using bright colours and happy emotion. Re cap of key numbers, websites and thanks to the family and doctors involved. Fade out and credits roll to upbeat music.

CAMERA SHOTS

Interview with Eleanor and interview with daughter

·         Typical interview set up (sat in a chair to the left/right of the screen, looking at director behind camera)

-          Medium shot

-          Close up of her face

·         Medium depth of field, not too shallow or deep

·         All steady shots using tripod

·         Eleanor showing photos of Jayden and explaining what’s happening in the photos

-          close up of hands holding photos

-          medium shot of her describing the image

Cutaways

·         Shots of Jayden’s toys, possible focus shift between them

·         Close ups of Jayden’s things e.g. bottle, dummy, high chair etc.

·         Establishing shot of family home

·         Family photos on mantelpiece (if available)

·         Still shots of photos of Jayden

·         Eleanor and Jayden sitting together –medium close up – panning up from Eleanor’s lap with Jayden on it to Eleanor’s face

·         Shot of Jayden playing with his toys

-          Shallow focus

-          Medium shot of him and toys

-          Close up of hands holding toys

-          Close up of his face

·         Telephone wire

·         Sky and clouds

·         Sun shining through the trees

·         Shots of the family members on location

Observational footage

·         Eleanor showing Jayden’s room

·         Feeding Jayden

·         Daily things Eleanor would do with Jayden